Corporate Partnerships

In our mandate to work with corporate bodies, we have adapted different approaches for effective mobilization.

To ensure sufficient safe blood we have partnered with the private sector in mobilizing local resources to recruit blood donors. Bloodlink Foundation has established partnerships with corporate organizations, Safaricom and GlaxoSmithKline towards support of the Blood Donor Program through committing their resources.

The partnership with Safaricom " Safaricom Blood For Life Drive" kicked off in 2006. The nation-wide blood donation campaign which was held in Kisumu, Embu, Eldoret, Mombasa and Nairobi collected over 7,000 units.

Currently Bloodlink Foundation in partnership with GlaxoSmithKline and National Blood Transfusion Services have launched a similar nation-wide campaign " Lucozade Bloodline Drive". GlaxoSmithKline has committed towards provision of "Lucozade" as donor fluid replacement drink, donor incentives, media sponsorship, among others. This five day campaign was first launched in Nairobi on 13th March 2007, Mombasa on 10th April, 2007 (during Easter week), Kisumu on 12th June 2007 which coincided with the World Blood Donor Day marked on 14th June 2007, Eldoret on 7th August 2007, Nakuru on 9th October 2007 and later to crown it all, successfully held in Nairobi on 4th December 2007.

"Lucozade Bloodline Drive" and "Safaricom Blood for life Drive" will run nation-wide community and university blood donation campaigns in 2008.

Early this year, GSK sponsored blood drives at Moi University and Baraton University in April and May respectively.