Corporate Partnerships
In our mandate to work with corporate bodies, we have adapted different approaches for effective mobilization.
To ensure sufficient safe blood we
have partnered with the private sector
in mobilizing local resources to recruit
blood donors. Bloodlink Foundation
has established partnerships with
corporate organizations, Safaricom
and GlaxoSmithKline towards support
of the Blood Donor Program through
committing their resources.
The partnership with Safaricom "
Safaricom Blood For Life Drive" kicked
off in 2006. The nation-wide blood
donation campaign which was held in
Kisumu, Embu, Eldoret, Mombasa and
Nairobi collected over 7,000 units.
|
 |
|
Currently Bloodlink Foundation in
partnership with GlaxoSmithKline and
National Blood Transfusion Services
have launched a similar nation-wide
campaign " Lucozade Bloodline Drive".
GlaxoSmithKline has committed towards
provision of "Lucozade" as donor fluid
replacement drink, donor incentives,
media sponsorship, among others. This
five day campaign was first launched
in Nairobi on 13th March 2007, Mombasa
on 10th April, 2007 (during Easter
week), Kisumu on 12th June 2007 which
coincided with the World Blood Donor
Day marked on 14th June 2007, Eldoret
on 7th August 2007, Nakuru on 9th
October 2007 and later to crown it
all, successfully held in Nairobi
on 4th December 2007.
"Lucozade Bloodline Drive" and "Safaricom
Blood for life Drive" will run
nation-wide community and university
blood donation campaigns in 2008.
Early this year, GSK sponsored blood
drives at Moi University and Baraton
University in April and May respectively.
|